Mar 17 / 2025
Due to Tremendous Demand, Beyoncé Reveals Highly Anticipated Las Vegas Show at Allegiant Stadium
LAS VEGAS, NV (March 17, 2025) – Today, BEYONCÉ has unveiled details for her highly anticipated Las Vegas show on Friday, July 25 at Allegiant Stadium.
Fans have made COWBOY CARTER TOUR another record-breaking run for the cultural icon across North America and Europe. Initially announced with 22 stadium shows, exceptional demand drove the addition of nine more shows. The tour has broken multiple venue records around the globe and is currently over 94% sold across all shows.
COWBOY CARTER TOUR, celebrating the release of her groundbreaking eighth studio album COWBOY CARTER, is produced and directed by Parkwood Entertainment, and promoted by Live Nation. Dubbed “*THE* Tour of 2025” by Cosmopolitan, COWBOY CARTER TOUR made its monumental launch ahead of her history making GRAMMY wins for COWBOY CARTER. Fans got a preview of the award-winning album in a full concert setting during Beyoncé's electrifying BEYONCE BOWL Halftime performance—which drew over 27 million U.S. viewers during Netflix’s first-ever NFL 2024 Christmas Gameday. Viewership for the program is now over 60 Million.
TICKET DETAILS: For the newly added show, there will be multiple presales ahead of the general on sale, which will take place starting Tuesday, March 25 at 12 p.m. PT at ticketmaster.com. Additional presale information below:
- BEYHIVE PRESALE: For the newly added date, the BeyHive presale begins Thursday, March 20 at 12 p.m. PT through Sunday, March 23 at 10 p.m. PT. More information will be available at Beyonce.com.
- ARTIST PRESALE: For the newly added date, fans can sign up for the Artist Presale now through Thursday, March 20 at 7 a.m. PT at livemu.sc/beyonce. The Artist Presale will begin Monday, March 24 at 12 p.m. PT through Tuesday, March 25 at 11 a.m. PT.
In addition, sponsored presales will take place in select markets internationally:
- U.S. – Citi Presale: Citi is the Official Card for the presale of the COWBOY CARTER TOUR. Citi cardmembers will have access to presale tickets for the newly added show beginning Friday, March 21 at 12 p.m. PT until Sunday, March 23 at 10 p.m. PT through the Citi Entertainment® program. For those who are not existing Citi cardmembers, consumers can apply for the Citi Custom Cash Card online.* For complete presale details visit www.citientertainment.com
- U.S. – Verizon Up Presale: Verizon will offer an exclusive presale for the COWBOY CARTER TOUR in the U.S through Verizon Access, just for being a customer. Verizon Access Presale tickets for the newly added show will begin Friday, March 21 at 12 p.m. PT until Sunday, March 23 at 10 p.m PT. For more details visit Verizon.com/Access.
Marriott Bonvoy, the world's leading hospitality company and official hotel partner of COWBOY CARTER TOUR, is providing Marriott Bonvoy members the opportunity to access unparalleled perks and experiences in cities across the tour.
SirDavis, the premium, award-winning whiskey, is the official spirit of the tour. Launched on September 4, 2024, SirDavis is challenging the category norms and is on a mission to redefine the category and invite new consumers to feel welcome to participate in the world of luxury whisky.
Cécred, the prestige, award-winning hair brand founded and owned by Beyoncé, is the official beauty brand of the tour. Launched in February 2024, Cécred is an inclusive force of excellence in the industry, with its products combining patent-pending technology and ancient hair rituals to deliver visible strength, moisture, and shine for every type and texture.
TRAVEL PACKAGES: Vibee, the music-led destination experience company, is providing curated experience packages for COWBOY CARTER TOUR. Vibee packages include premium concert tickets, two-night hotel accommodations and much more. For more information and to get early access to tickets to the newly added date via Vibee’s packages on sale Thursday, March 20, please visit beyonce.vibee.com.
Beyoncé continues making her mark off the stage through the BeyGOOD Foundation. During the tour, the Foundation continues its work of helping communities with programs in entrepreneurship, scholarships, disaster response, including helping those affected by the recent wildfires in the Los Angeles, California area.
About Beyoncé
Beyoncé is a multi-hyphenate global entertainer, who is also the Chairwoman of her company, Parkwood Entertainment, and the founder of BeyGOOD Foundation, her philanthropic entity which was established in 2013 and became a 501(c)(3) public charity in 2023. She rose to fame in the 90’s as a member of Destiny’s Child, the award-winning girl group from her hometown, Houston, Texas. Her solo career, which started in 2003 with her debut album, Dangerously In Love, was the first step in a multi-platinum and record-breaking solo ascension that is constantly innovative and boundary-pushing. Seven albums followed that, all adding to her wins and culture-shifting ways. B’DAY (2006), I Am…Sasha Fierce (2008), 4 (2011) Beyoncé (2013), Lemonade (2016), RENAISSANCE (2022) and COWBOY CARTER (2024). She is also a producer and has released successful films through her Parkwood Entertainment company, including Homecoming for Netflix in 2019 and Black is King for Disney+ in 2020. Today, she has a record-setting 99 GRAMMY nominations with 35 wins and is the artist with the most wins in GRAMMY history.
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performance at the Coachella Valley Music & Arts Festival in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018), and the RENAISSANCE WORLD TOUR (2023).
About Live Nation Las Vegas
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. Live Nation Las Vegas produces residency shows from Alanis Morissette, Kelly Clarkson and Rod Stewart at The Colosseum at Caesars Palace; Lenny Kravitz, Sammy Hagar, Mötley Crüe, New Kids On The Block, Maroon 5 and Bruno Mars at Dolby Live at Park MGM; The B-52s, Earth, Wind & Fire, FOREIGNER, STYX and Chicago at The Venetian Theatre at The Venetian Resort Las Vegas; Scorpions at PH Live at Planet Hollywood Resort & Casino; and Santana at House of Blues. Live Nation Las Vegas also brings other world-famous artists to many of the city’s other premier concert venues including Allegiant Stadium, T-Mobile Arena, MGM Grand Garden Arena, Michelob ULTRA Arena, the Pearl at Palms Casino Resort, Downtown Las Vegas Events Center and more. For additional information, visit www.livenationentertainment.com. Find Live Nation Las Vegas on Facebook, Instagram and follow us on Twitter.
About Allegiant Stadium
Located adjacent to the world-famous Las Vegas Strip and home to the Las Vegas Raiders, Allegiant Stadium is an award-winning global events destination. A state-of-the-art, multipurpose venue with a capacity of 65,000, Allegiant Stadium has hosted world-class music artists such as Garth Brooks, The Rolling Stones, Guns N’ Roses, Taylor Swift and BTS with more legendary concerts to come. The fully enclosed stadium is also home to the UNLV Rebels football team and has hosted premier sporting events such as the CONCACAF Gold Cup Final, Pac-12 Championship Game, Las Vegas Bowl, and WWE SummerSlam. The venue hosted NFL Pro Bowls in both 2022 and 2023, and Super Bowl LVIII in February of 2024 – the first in Las Vegas history and will host WrestleMania 41 in 2025. Allegiant Stadium is committed to giving back to the community through numerous diversity, inclusion, and community outreach initiatives. In addition, Allegiant Stadium is proud to be both LEED Gold certified and powered by 100% Nevada-sourced renewable energy and is dedicated to implementing sustainable practices and programs. For more information on Allegiant Stadium, visit www.allegiantstadium.com or follow us at @allegiantstadm on X and @allegiantstadium on Instagram.
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FOR MORE INFORMATION:
For Live Nation Las Vegas
Kelly Frey
For Allegiant Stadium
Justin Malabed
To apply for media credentials for show coverage:
*Instant Access Process when applying for the Citi Custom Cash Card: If you apply and are approved for a Citi Custom Cash card (subject to credit approval), you may be eligible to receive temporary card details if Citi is able to instantly verify your identity. Then you will receive instant access to credit card details and can utilize a portion of your full credit limit immediately. Cardmembers will only have one opportunity to capture their temporary card details, so please take note of these details on the confirmation page where they appear. Once cardmembers activate their physical card, which should arrive in 7-10 business days, they will have access to the full credit line.
